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Rebranding

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Yeah, he went there if you can believe it. Fox News Sunday's Chris Wallace actually asked disgraced former South Carolina governor and now newly elected Congressman Mark Sanford if he plans on running for president, Does anyone think he'd ever ask, say Anthony Weiner, if he throws his hat into the ring for the New York mayoral race, that same question? I didn't think so.

WALLACE: Back in 2009, before all this personal stuff, you were exploring a possibility of running for president in 2012, even exploring the idea of setting up a nationwide organization. So the question is, does your political comeback now end as a Congressman from the 1st congressional district of South Carolina, or is there the possibility of higher office?

SANFORD: What I say is, one, people will begin to look at that fully. There's a big gulf between them looking at it fully and saying you ought to do this, that you ought to look at this, and me doing it. So I haven't pulled any tripwire on that front, but you're exactly right, a number of people were suggesting those kind of things. My focus... my focus is to be the absolutely best congressman that I can be for the 1st congressional district of South Carolina.

Wallace followed up by asking him what the Republican party needs to do to start winning national elections again, as though this wingnut is going to have anything to recommend other than his party moving even further to the right where he and his ilk have taken them. If Republicans are going to get any help with their so-called "rebranding effort" it's not going to come from the likes of Mark Sanford.



Jon Stewart Mocks GOP For Obsession With Bestiality

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The Daily Show's Jon Stewart took another shot this Wednesday at the RNC and their recent effort at "rebranding" the Republican Party. As Stewart noted, not two weeks after Reince Priebus made his big announcement, we were treated to Rep. Don Young and his "50-60 wetbacks" comment.

And after Ben Carson and Rep. Louie Gohmert's remarks this week, Stewart was asking what the hell is up with conservatives and their obsession with "animal f*cking":

He observed that prominent conservative figures such as Dr. Ben Carson and Rep. Louie Gohmert (R-TX) had recently compared same sex marriage to bestiality, causing him to wonder, “what it is with you people and the animal f*cking?”

“I don’t understand how your minds always go there,” Stewart continued. “Like, ‘then they’ll just remove the law of f*cking animals.’ Is that the only thing that has been holding you back? ‘Oh, wow, look at that goat, if only I wouldn’t get in trouble.’”

Stewart concluded his segment by pointing out that Gov. Bobby Jindal's suggestion that Republicans should stop being the "stupid party" isn't winning him any popularity contests in Louisiana.



Liz Cheney Still Crazy as Daddy Dead-Eye Dick

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You can add Liz Cheney's name to the list of Republicans that aren't in any mood to help poor old Reince and the rest of them out with their latest farce of a "rebranding" effort. As Steve Benen noted, Cheney's op-ed in Rupert Murdoch's rag this week is laughably delusional. I'd qualify that by saying it would be were it not for the fact that this woman is actually taken seriously by so many: Cheney slips further down the rabbit hole:

The point of Liz Cheney's Wall Street Journal op-ed today is fairly predictable and not altogether uncommon among far-right activists -- she wants the Republican Party to resist the urge to become more mainstream, and instead "fight" harder against the GOP's real and imagined enemies. But in execution, Cheney's piece is a rather extraordinary work of delusion.

Jon Chait highlights some of the more glaring problems with the op-ed -- he uses it to argue, persuasively, that Cheney is "obviously stark raving mad" -- which reads like a bizarre rant from a partisan so filled with rage towards President Obama that reason was thrown out the window when the writer made a right-hand turn into Crazy Town. Cheney is certain, for reasons that remain mysterious, that Obama has "launched a war on Americans' Second Amendment rights," is deliberately sabotaging capitalism, and wants to destroy the nation's global standing on purpose.

It's a truly ridiculous tirade with all the sophistication and accuracy of a Breitbart comments section. But there's also an unintentionally amusing part -- Cheney's unhinged rant includes this Ronald Reagan quote from 1961:

"Freedom is never more than one generation away from extinction. We didn't pass it on to our children in the bloodstream. The only way they can inherit the freedom we have known is if we fight for it, protect it, defend it and then hand it to them with the well-taught lessons of how they in their lifetime must do the same. And if you and I don't do this, then you and I may well spend our sunset years telling our children and our children's children what it once was like in America when men were free."

This is, to be sure, a popular quote on the right, and if it seems familiar to long-time readers, it's because I've written about it several times before.

In this case, however, Cheney forgot to look up the context in which Reagan made these comments before relying on it. Indeed, note that at one point in the quote, Reagan said, "And if you and I don't do this," although in Cheney's piece, there's no frame of reference to tell the reader what "this" is.

And what was Reagan referring to at the time? I'm glad you asked. "This" was referring to preventing the creation of Medicare. [...]

And so, freedom-loving Americans had to stop Medicare or we "may well spend our sunset years telling our children and our children's children what it once was like in America when men were free."

Yes, that evil Medicare that's going to enslave everyone, just like, as Steve also noted, Social Security, and now "Obamacare." Chait's column which Steve referenced is worth a full read as well which you can find here: Liz Cheney Is Even More Bonkers Than We Suspected.

Emily Arrowood and Simon Maloy also took the op-ed apart over at Media Matters: Liz Cheney: Get Over 2012 And Start Embracing Romneyism :

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Republicans have done a whole lot of things to damage their "brand" and still haven't figured out what to do to quit being the "stupid party" after their losses in the last election, but note to Kathleen Parker -- refusing to raise taxes in order to lower the budget deficit is not one of them. The majority of their own constituents don't agree with them on this issue, but that didn't stop Parker from pretending it would damage them on this Sunday's Meet the Press:

GREGORY: What's striking to me is that these issues are still so hard and that the elections didn't seem to solve them completely enough. […] Is that true? I mean, why didn't it?

PARKER: Why didn't it? Because, look, the Republicans cannot give on taxes. They simply can't. It would damage their brand permanently and the President is unwilling... he is insisting on raising revenue through taxes. There's no way for them to have a meeting of the minds when those differences exist and that's not going to change.

Republicans are not worried about damaging their brand on tax increases with anyone other than the members of the one percent who are paying to keep them in office.



Stephen has a solution for Republicans the who are wanting to rename the Democratic Party.

If the Republicans really want people to go against the Democrats, they'll need a name that instantly turns people off.



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From The Cafferty File:

Jeb Bush says it’s time for Republicans to leave the Reagan era behind them and look forward. The former Florida Governor insists the party’s ideas need to be “forward-looking and relevant” instead of dwelling on the nostalgia of the good old days. He’s also acknowledging how well President Obama’s message of hope and change resonated with the voters during the election.

Jeb Bush — who’s part of the Republicans’ new effort to reconnect with voters — is right about all this stuff, but here’s the problem: He’s the brother of the man who could very well be more responsible than anyone else for the downfall of the Republican Party.

Jeb Bush’s name has been mentioned as a potential presidential candidate in 2012; but it seems hard to imagine that the American people would go for that… again.

Meanwhile Former Georgia Congressman — and former Republican turned Libertarian — Bob Barr says it’s hard to “overestimate the damage” that’s been inflicted on the GOP. He says the party lacks “any coherent philosophy, vision or leadership.”

And Meghan McCain, daughter of John McCain, continues to speak out about this stuff too; she says the party needs to become more inclusive if it wants to rebuild and attract younger voters. As things stand now, Meghan McCain says Republicans tend to look down on moderates such as her, saying: “Get rid of the dirty moderates.”

So, as the Republican Party continues to search for its voice and a leader…

Here’s my question to you: Is Jeb Bush the right person for Republicans to listen to at this time?

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The Daily Show: The GOP Just Needs Some Rebranding

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From The Daily Show, Samantha B. gives her report on just what the GOP needs to revise their "packaging to the average consumer". Rebranding.

It certainly fits in with George W. Bush's History Revisionism Legacy Rehab Tour.