Jon Stewart took the GOP and their propaganda arm, Fox "News" to task for their recent effort to rebrand the Republican party after their losses in the last election. After showing clips of some pundits complaining that their "messaging was bad" Stewart wondered if this might solve their problems:
STEWART: If only people knew what the Republicans were about. What the Republicans need is some kind of twenty four hour a day, seven day a week perpetual messaging refinement and distribution resource. Preferably one cloaked in the trappings of journalistic authority, but without any of its ethical constraints.
What would we call such a place? Elephant News is too obvious. Insane Clown Posse is already taken. Ferret! Ferret News! I'll work on it.
Yeah, it's just too bad they haven't had a chance to adequately get their message out to the voters. After noting that the Republicans don't want to actually change any of their policies, but just make them sound more palatable to the public instead, Stewart told his viewers that there's just one person left that they could turn to in order to save them, which is their wordsmith Frank Luntz -- or there's that other option, which is rigging elections if they can't win over the voters.
Stewart's got their number alright. Lie, obfuscate, "rebrand," pretend you give a damn about representing your constituents when you don't, propagandize and when that doesn't work -- cheat.