Working for MSNBC has been bad for Chuck Todd. I really used to like his analysis back when he was just weighing in during the mornings on C-SPAN and writing for The Hotline. Chuck seems to think that Sarah Palin has now had some magical pixie dust scattered on her that makes her immune from the same scrutiny other politicians have to endure because she has become....a celebrity. Isn't that special?
Chuck Todd seems to have forgotten what he wrote back on Aug. 2, 2008, when John McCain ran his "celebrity" ad against then candidate Barack Obama.
The hardest thing to do in politics is campaign as someone you aren't.
People can spot an imposter from a mile away.
The most successful politicians are the ones who embrace their best traits while turning their liabilities into loveable attributes.
And yet, many a candidate tries to run as something they aren't simply because the strategy dictates it. And when even a good strategy doesn't match the candidate, the result can be a disjointed campaign that produces a lot of uncomfortable moments.
Unless, somehow, the candidate figures out how to embrace the strategy.
Are we seeing this happen right now to John McCain?
If you were to diagnose the best way to go at Obama in the midst of this disastrous Republican environment, you might come up with the tactics the McCain brain trust unveiled this week: Paint Obama as a bit full of himself, over-confident, elitest and out of touch.
There are a number of ways to paint that picture, including attacking Obama for his celebrity. America has a love-hate relationship with celebrity. We love to follow celebrities but we also love to mock them. And secretly we believe we're better than they are.
Making light of Obama's pop icon status and trying to use it as a way to undermine his serious presidential credentials is a good one. The latest McCain ad did just that. We may love U2 and we may love Bono's humanitarian efforts, but do voters in Youngstown want him as president?
But the flaw in this attack from McCain is that it doesn't fit who he is. This is a guy who hangs out with Warren Beatty. This is a guy who is married to a wealthy beer heiress. This is a guy whose senior adviser was Arnold Schwarzenegger's campaign manager. This is a guy who owes much of his success in national politics to marketing himself as a political celebrity.
And attacking Obama’s celebrity is just one part of the playbook. There are two more plays: attacking his experience and attacking his common touch.
So now that Sarah Palin is a "celebrity" in Todd's eyes, it's all good. Not something to potentially attack someone for. When asked why he thought Palin was leaving the Governor's office, Todd seemed to think it was all about that great conservative value, lining ones' own pocket. I'm sure they'll all be trying to spin that into something positive for her as well. She just needs the money since that evil liberal media, and those evil folks who kept filing those darned ethics charges against her made her need to quit and go make some money instead of paying fines for politicking when she was supposed to be governing.
Transcript below the fold.
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